We are living in a time of digital transformation where the desire for change has become imperative. Companies in all business segments must transform themselves if they want to stay relevant. To be able to stay relevant, companies needs to redesign their business using new technologies and new business models. As humans, how are we able to change our way of working to meet the requirements of the new digital world? NeuroChange is change management for our increasing interconnectedness and rapid change by understanding the true drivers of human social behavior.
“Neuro” in front of the existing field of change management becomes NeuroChange and comprises the understanding of how people respond to change management messages. Within the change management field of study, NeuroChange is a sub-field which uses the findings in particular in the fields of social, cognitive, and affective neuroscience to provide some underlying brain insight that will be applied in human transitional processes. By understanding the mental activities associated with the people, NeuroChange is able to develop a new type of brain-friendly change process–a transformational process which leads the change from the inside-out.
NeuroChange is a registered European trade mark (word and logo). The registration is published in EU trade marks Bulletin No 2019/006 on 10/01/2019 (see Office website at http://euipo.europa.eu).